Our in-store posters remind children and parents about the unique Hot Wheels experience. They capture children's imagination and show a world where Hot Wheels racecars disturb the lives of the tiny pedestrians: mice. They were displayed during the Christmas period.
Design — Use of Illustration Campaign
Entrant: Ogilvy Hungary, Budapest
"Baldy", "Grumpy", "Limpy"
Strategic Planner: Martin Alles Illustrator: Thomas Mangold Art Director: Zoltán Visy Copywriters: Karolina Galácz/Balázs Vizi Executive Creative Directors: Will Rust/Ferenc Benesch Agency: Ogilvy Hungary, Budapest Agency Account Director: Balázs Száday Corporate Name of Client: Mattel Toys Hungary Kft.
Description of the Project