Our in-store posters remind children and parents about the unique Hot Wheels experience. They capture children's imagination and show a world where Hot Wheels racecars disturb the lives of the tiny pedestrians: mice. They were displayed during the Christmas period.
Silver Winner
Design — Use of Illustration Campaign
Entrant: Ogilvy Hungary, Budapest
Hot Wheels
"Baldy", "Grumpy", "Limpy"
Strategic Planner:
Martin Alles
Illustrator:
Thomas Mangold
Art Director:
Zoltán Visy
Copywriters:
Karolina Galácz/Balázs Vizi
Executive Creative Directors:
Will Rust/Ferenc Benesch
Agency:
Ogilvy Hungary, Budapest
Agency Account Director:
Balázs Száday
Corporate Name of Client:
Mattel Toys Hungary Kft.
Description of the Project