The colourful Görtz world of birds presents itself in all the Görtz sales areas set aside for children’s shoes. For this purpose, a lovingly designed birdhouse is of course indispensable: a big colourful book all about our feathered friends to play with and marvel at. Along with five different bird packagings for shoelaces, in the form of a sales special, it has served to increase customer frequency in the Görtz sales areas for children’s shoes and to win over customers for the Görtz store card.
Silver Winner
Design — Brochures/Catalogues - Consumer
Entrant: gürtlerbachmann, Hamburg
Görtz
"Book of Birds"
Final Artwork:
Tobias Langkamp/Julian Hets
Production:
Produktionsbüro Romey von Malottky
Illustrator:
Veronika Kieneke
Art Director:
Veronika Kieneke
Copywriter:
Claudia Oltmann
Agency:
gürtlerbachmann, Hamburg
Agency Account Director:
Anne Kukereit
Corporate Name of Client:
Görtz GmbH
Description of the Project