The colourful Görtz world of birds presents itself in all the Görtz sales areas set aside for children’s shoes. For this purpose, a lovingly designed birdhouse is of course indispensable: a big colourful book all about our feathered friends to play with and marvel at. Along with five different bird packagings for shoelaces, in the form of a sales special, it has served to increase customer frequency in the Görtz sales areas for children’s shoes and to win over customers for the Görtz store card.
Design — Brochures/Catalogues - Consumer
Entrant: gürtlerbachmann, Hamburg
"Book of Birds"
Final Artwork: Tobias Langkamp/Julian Hets Production: Produktionsbüro Romey von Malottky Illustrator: Veronika Kieneke Art Director: Veronika Kieneke Copywriter: Claudia Oltmann Agency: gürtlerbachmann, Hamburg Agency Account Director: Anne Kukereit Corporate Name of Client: Görtz GmbH
Description of the Project