Instead of an image-only campaign, we marketed Tohoku Support Pass train ticket packages under the slogan “Get Back, Tohoku”.
Shinkansen train cars were painted with dynamic designs connecting the regions of Eastern Japan.
Gold Winner
Design — Poster Campaign
Entrant: Dentsu Inc., Tokyo
East Japan Railway Company
"Get Back, Tohoku.", "One Line Connects Us All", "First Visit, Now First in My Heart", "Let Yourself Be Impressed", "Extra Helpings of Happiness (Seconds Anyone?)", "Come See What We Call "Date""