• one's battle_A.jpg
  • one's battle_B.jpg
  • one's battle_E.jpg
  • one's battle_C.jpg
  • one's battle_G.jpg
  • one's battle_D.jpg


Design — Poster Campaign

Entrant: Dentsu Inc., Tokyo

The Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo - One's Battle
"Fools Never Are Suspicious", "I Fear. I Think", "Clueless Friends ARE Your Enemy", "Cunning is Beautiful ", ""It's All Right" is Not So All Right", "Originality Comes to Power"

Printing Producer: Shinya Tamura Translator: Yuko Sugiyama Producer: Yoshiko Tomita/Shunpei Mikami Graphic Designers: Minami Ohtsuka/Kenichi Tanaka/Yusuke Nonaka Design Company: Taki Corporation, Tokyo Art Director: Yoshihiro Yagi Copywriter: Haruko Tsutsui Executive Creative Director: Yuya Furukawa Agency: Dentsu Inc., Tokyo Client Account Director: Takehide Tarusawa Corporate Name of Client: The Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Description of the Project

Creators always strategize and battle in their head, which can be bold, elaborate and sometimes cunning. This poster series articulated such internal struggles. The motif was a battle map of the world. There were eight types of posters. The venue was designed with the thought that winning submissions are produced from the result of these various battles.

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