Creators always strategize and battle in their head, which can be bold, elaborate and sometimes cunning. This poster series articulated such internal struggles. The motif was a battle map of the world. There were eight types of posters. The venue was designed with the thought that winning submissions are produced from the result of these various battles.
Finalist
Design — Poster Campaign
Entrant: Dentsu Inc., Tokyo
The Yoshida Hideo Memorial Foundation／Advertising Museum Tokyo - One's Battle
"Fools Never Are Suspicious", "I Fear. I Think", "Clueless Friends ARE Your Enemy", "Cunning is Beautiful ", ""It's All Right" is Not So All Right", "Originality Comes to Power"
Printing Producer:
Shinya Tamura
Translator:
Yuko Sugiyama
Producer:
Yoshiko Tomita/Shunpei Mikami
Graphic Designers:
Minami Ohtsuka/Kenichi Tanaka/Yusuke Nonaka
Design Company:
Taki Corporation, Tokyo
Art Director:
Yoshihiro Yagi
Copywriter:
Haruko Tsutsui
Executive Creative Director:
Yuya Furukawa
Agency:
Dentsu Inc., Tokyo
Client Account Director:
Takehide Tarusawa
Corporate Name of Client:
The Yoshida Hideo Memorial Foundation／Advertising Museum Tokyo
Description of the Project