Creators always strategize and battle in their head, which can be bold, elaborate and sometimes cunning. This poster series articulated such internal struggles. The motif was a battle map of the world. There were eight types of posters. The venue was designed with the thought that winning submissions are produced from the result of these various battles.
Design — Poster Campaign
Entrant: Dentsu Inc., Tokyo
The Yoshida Hideo Memorial Foundation／Advertising Museum Tokyo - One's Battle
"Fools Never Are Suspicious", "I Fear. I Think", "Clueless Friends ARE Your Enemy", "Cunning is Beautiful ", ""It's All Right" is Not So All Right", "Originality Comes to Power"