The motif came from pachinko. Only ideas that clear uncontrollable hurdles, such as luck, can win. This embodies the miracle of DESIGN FEVER. Four poster types were created. Themes included outer space and moe anime.
Finalist
Design — Poster Campaign
Entrant: Dentsu Inc., Tokyo
DESIGN FEVER!
"777", "Casino", "Moe", "SF"
Print Producer:
Shinya Tamura
Producer:
Yoshiko Tomita/ Shunpei Mikami
Photographer:
Honoka Sueyoshi
Graphic Designers:
Minami Ohtsuka/Takuya Iimura
Design Company:
Taki Corporation, Tokyo
Art Director:
Yoshihiro Yagi
Copywriter:
Haruko Tsutsui
Executive Creative Director:
Yuya Furukawa
Agency:
Dentsu Inc., Tokyo
Client Account Director:
Takehide Tarusawa
Corporate Name of Client:
The Yoshida Hideo Memorial Foundation／Advertising Museum Tokyo
Description of the Project