The motif came from pachinko. Only ideas that clear uncontrollable hurdles, such as luck, can win. This embodies the miracle of DESIGN FEVER. Four poster types were created. Themes included outer space and moe anime.
Design — Poster Campaign
Entrant: Dentsu Inc., Tokyo
"777", "Casino", "Moe", "SF"
Print Producer: Shinya Tamura Producer: Yoshiko Tomita/ Shunpei Mikami Photographer: Honoka Sueyoshi Graphic Designers: Minami Ohtsuka/Takuya Iimura Design Company: Taki Corporation, Tokyo Art Director: Yoshihiro Yagi Copywriter: Haruko Tsutsui Executive Creative Director: Yuya Furukawa Agency: Dentsu Inc., Tokyo Client Account Director: Takehide Tarusawa Corporate Name of Client: The Yoshida Hideo Memorial Foundation／Advertising Museum Tokyo
Description of the Project