Mission: Google Maps is a daily utility. More than that, it also provides the pure joy of maps, the exploration of the world. Our mission is to enhance this experience for branding.
Solution: “Global Branded Quest” We created a digital promotion which reconstructs the essential experience of Google Maps into the field of classic role-playing games; the very first quest carried out.
Result: Promotion movie achieved over 3 million YouTube views within a day. People around the world rushed in to join the quest of the new frontier. Everyone shared their quests, and together, they discovered a new world.