Gold Winner

Design — Branded Content

Entrant: Hakuhodo Inc., Tokyo

Google Maps

Design Company: twoplatoon, Tokyo Agency: Hakuhodo Inc., Tokyo Corporate Name of Client: Google
Description of the Project

Mission: Google Maps is a daily utility. More than that, it also provides the pure joy of maps, the exploration of the world. Our mission is to enhance this experience for branding.

Solution: “Global Branded Quest” We created a digital promotion which reconstructs the essential experience of Google Maps into the field of classic role-playing games; the very first quest carried out.

Result: Promotion movie achieved over 3 million YouTube views within a day. People around the world rushed in to join the quest of the new frontier. Everyone shared their quests, and together, they discovered a new world.

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